Aberdeen and Mmojo.com Announce Partnership That Provides "One-Click" Mmojo Application Access to Aberdeen Technographic Data

Partnership Increases Reach of Aberdeen IT Staffing, IT Budget and Installed Technology Data to SMB Marketing and Sales Professionals via the mmojo Data Marketplace.

AUSTIN, Texas – September 18, 2018 – Aberdeen (https://www.aberdeen.com) and Mmojo.com (https://www.mmojo.com) announced that key datasets within the Aberdeen Technology Data Cloud (ATDC) have been integrated into the Mmojo Application and Data Marketplace. The result is Mmojo users can easily segment and precisely target companies based on technology usage, budget and staffing to improve marketing program performance.

"The Aberdeen Technology Data Cloud (ATDC) provides high quality business intelligence regarding technology spend and usage across all industries and company sizes," explained Gary Skidmore, Aberdeen Executive Chairman. "Our data building process has been honed over 40 years of data collection and includes over 5,000 tech categories, 25 install Tech Models, 21 Vendor Models and 37 IT purchase categories".

"So many marketing programs are dependent upon technology intelligence to target the right companies and markets," noted Hank Weghorst, Founder and Manager Partner at mmojo.com. "Aberdeen has a long-standing reputation for being 'best in class' for technographic data. The inclusion of Aberdeen data in the Mmojo Data Marketplace underscores the quality and depth of data available to Mmojo users."

Improving Marketing Results using mmojo and Aberdeen Technographic Data

Many marketing programs depend on finding companies that are using specific technologies, have specific installed equipment, or have certain IT staff or budget sizes. With Mmojo and the Aberdeen Technology dataset, this is now incredibly easy. For example, Mmojo users can upload a list or build a new list of target companies and filter it based on technologies in use. This list can also be filtered by industry, location, revenue levels, employee levels and other factors. Then using the Mmojo Data Marketplace, technographic data and other data such as IT contacts can be appended with one click. This can then be exported to feed precisely targeted marketing campaigns.

"What impressed us about Mmojo was its ability to make our data so easily accessible to B2B marketers in smaller businesses," explained Skidmore. "This expands the reach and value of our data, increases awareness of Aberdeen capabilities and opens up new sources of revenue."

"Prior to Mmojo, B2B Marketers would have to manually try to integrate their existing data, technographic data and any other required datasets to do what Mmojo can do with a couple of clicks," said Weghorst. "Now our users have the industry’s premier technographic dataset at their fingertips."

The mmojo Technology Attributes Dataset

The Aberdeen dataset is offered within the Mmojo Data Marketplace. Users only pay when data is exported on a per record basis. The dataset includes the following:

  • Technology Totals – laptops, desktops, printers, tablets, storage and more.

  • IT Budget – hardware, software, services and total spend.

  • IT Staffing – IT Staff, Developers, Wireless Users, Internet Users

  • Installed Technologies – 100 million technology install records by company and location


About Aberdeen

Aberdeen is a Market Intelligence company that captures and analyzes buyer behavior across hundreds of B2B sectors to drive market share gains for subscribing clients. Our Aberdeen Marketspace solution provides key intelligence to make go-to-market decisions. Through our targeted market intelligence, our clients can see measurable improvements in key metrics – awareness, consideration, and market share.

About mmojo.com

Mmojo.com’s mission is to use software technology to transform the way businesses work with data. We strive to create a blend between high-quality data and the most current technologies that produce a result most valuable for our customers. For more information and access to a free trial of the Mmojo application, visit http://www.mmojo.com.


Grace Christopher-Tyler

Gary Skidmore

Mmojo Team